 | | Industry 4.0 | | Augmented Reality in the Packaging Industry | | The future of packaging is already becoming increasingly interactive and digital. One of the most rapidly expanding innovations in the sector is Augmented Reality (AR), a technology that overlays virtual elements onto the real world, offering immersive and personalised experiences to consumers. This trend presents numerous opportunities and challenges, not only for brands but also for all players in the packaging industry. | |
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 | | Sustainability | | Sustainable Packaging for Food | | Sustainability in packaging is becoming an increasingly central factor in consumer choices. The transition to sustainable packaging is not just a consumer trend but involves the entire production chain. Companies in the sector must adapt to increasingly stringent regulations and market demands that prioritise low-impact solutions, promoting new materials and circular economy models. | |
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